"Logos" is more than "Word." It means the fullest expression of a creative idea in outer manifestation.
~ from THE WORK LIFE by Beryl Pogson
A tourist spending the night in a small New England Town joined a group sitting on the porch of the general store. After several vain attempts to start a conversation asked, "Is there a law against talking in this town."
"No law against it," said one old timer. We just like to make sure it's an improvement on silence."