"It is the time you waste on our flowers that makes your flowers unique," the Little Prince said when he realized that the world was full of flowers that looked just like his own. It is love that transforms the vast unknowable, the anonymous universe with all its chaotic eruptions of pain and joy, its life and death, with a world that we can live in and make sense of in some way.
The soul seeks to serve; it inspires the personality to serve in particular ways and means. As that happens we become less and less interested in the personality aspect and more and more concerned in altruistic service for the benefit of all. The soul has no sense of being an individual, separate self and knows nothing of separation. It sees only the whole and itself in relation to the whole.